Mahgoub - Small Rooms, Big Impact

One of the most difficult challenges we faced when we started working with our interiors client Mahgoub Ceramic was portraying the product on digital platforms. When a brand's most successful form of communication is either billboard ads with promotions or point of sale, how were we going to attract potential costumers? 

From that point came our idea to portray something as basic as a ceramic tile and make it aesthetically beautiful on Instagram. With the help of two of our favorite art directors, Dina & Noha Bahr, we've showcased how a little tile can make up a whole room.